product trial

product trial
product trial UK US noun [C] COMMERCE, MARKETING
a way of persuading customers to buy a product by allowing them to use it for a limited time without paying: »

Try our software before you buy with our 30-day product trial.

Financial and business terms. 2012.

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  • trial — tri‧al [ˈtraɪəl] noun [countable] 1. LAW a legal process in which a court of law examines a case to decide whether someone is guilty of a crime: • Three former brokers were ordered to stand trial for securities fraud. 2. a process of testing a… …   Financial and business terms

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  • product liability — liability in tort or delict in respect of produce. Essentially an application of the law of tort although the term can be used to cover liability under sale and supply of goods. Although there is now a Europe wide regime of strict liability, the… …   Law dictionary

  • trial offer — ➔ offer2 * * * trial offer UK US noun [C] MARKETING ► the opportunity to buy or use a product or service free or at a reduced price for a particular period of time in order to encourage customers to buy it: »They launched the service last month… …   Financial and business terms

  • trial run — UK US noun [C] PRODUCTION ► a test of a new product or service to discover how successful or effective it is: »Results of a trial run showed sharp drops in ratings for the show …   Financial and business terms

  • trial run — ► NOUN ▪ a first use of a new system or product …   English terms dictionary

  • Trial balloon — A trial balloon is information sent out in order to observe the reaction of an audience. It can be used by companies sending out press releases to judge reaction by customers, or it can be used by politicians who deliberately leak information on… …   Wikipedia

  • trial — tri|al1 [ traıəl ] noun *** 1. ) count or uncount the process of examining a case in a court of law and deciding whether someone is guilty or INNOCENT. When a case comes to trial it is brought to a court and the person who has been accused of a… …   Usage of the words and phrases in modern English

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